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Discount Camera Serving San Francisco for over 50 years!


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    Cybershot W800


    This incredibly easy-to-use camera slips right in your pocket, ready to capture a memory at a moment's notice. Get close to faraway subjects with 5x optical zoom, then snap gorgeous 20.1MP photos or record beautifully detailed HD video. Your pictures will come out crisp and clear thanks to the professional-grade Sony lens with Optical SteadyShot™ image stabilization.
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    Cybershot WX80


    16.2 megapixels, Exmor® R CMOS image sensor, Carl Zeiss® Vario Tessar lens, 8x optical zoom, 16x Clear Image zoom, built-in Wi-Fi®, Full HD 1080/60i video, dual record of stills and movies, Optical SteadyShot™ image stabilization, up to 10 fps, creative
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    Cybershot WX220

    $199.99 $179.99

    Get flawless photos and movies from this pocket-size digital camera. With 10x optical zoom, an Exmor™ R CMOS sensor, and compact design, you can capture beautiful pictures on the fly. See what’s over the horizon with a 10x optical zoom that goes way beyond the limits of your smartphone. With Optical SteadyShot, the lens moves gyroscopically and compensates for movements caused by shooting handheld, giving you amazingly sharp pictures across the focal range.
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    Cybershot QX10

    $249.99 $199.99

    Step into a world of photographic freedom like nothing else when the lightweight and easy-to-use DSC-QX10 attachable lens-style camera transforms your compatible smartphone into a 10x optical zoom camera1. With its powerful 10x zoom, Steadyshot™ image stabilization, and compact Exmor R® CMOS sensor, you'll always have the simple solution to take beautiful high-quality 18MP still photos and 30p videos right in your pocket or purse.
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    Cybershot TF1


    Certified waterproof, dustproof, shockproof and freezeproof, 16.1 megapixels, 4x optical zoom, 720p HD Movie mode, Optical SteadyShot™ image stabilization, 360° Sweep Panorama, Beauty Effects
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    Cybershot TX30


    Certified waterproof, dustproof, shockproof and freezeproof, 3.3" OLED touchscreen, 18.2 megapixels, Magnifying Glass Plus, LED light, AVCHD™ 1080/60i video, dual record of stills and movies, 5x optical zoom, 10x Clear Image zoom
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    Cybershot H400

    $319.99 $269.99

    Capture the action up close with the powerful 63x zoom, 20.1MP camera that takes you there. Even shoot on the move thanks to Optical SteadyShot™ that helps minimize blur. Use Easy Mode to simplify the camera's menu functions, plus add fun or dramatic looks with the built-in Picture Effects. It's ready when you are.
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    Cybershot WX350

    $299.99 $269.99

    The Sony Cybershot DSC-WX350 is a compact point and shoot camera featuring a 18.2 megapixel CMOS sensor, 20x optical zoom, and Wi-Fi connectivity. The camera is also capable of capturing 1080p video and displaying it on the 3″ TFT display or through the HDMI port.
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    Cybershot WX500


    Improve your selfie, and take it easily, too. A 180-degree tiltable LCD monitor makes it simple to see how you look in the frame. Meet the new Sony WX500 the world’s smallest camera to contain the far-reaching performance of a ZEISS® 30x optical zoom lens. With so much creative capability at hand to shoot for fun, you'll capture more star quality in every image.
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    Cybershot QX30


    Simply attach the compact and lightweight DSC-QX30 to turn your smartphone1into a professional grade camera to capture beautiful high quality 18MP still photos. With 30x Optical Zoom and 60x Clear Image Zoom you will get amazingly close from farther distances – something your smartphone just can’t offer.
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    Alpha QX1


    Alpha ILCE-QX1 has a large-size APS C image sensor and BIONZ® X. These let you take effective 20.1 megapixel (approx.) high precision Images in RAW and JPEG, capturing single-hair detail, clear subjects highlighted against defocused backgrounds, bright nightscapes, and more — all through your smartphone. With built-in flash you’ll realize all the advanced features of shooting a true mirrorless interchangeable lens camera in a compact bodyless solution.
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    Cybershot HX50V

    $399.99 $279.99

    20.4-megapixel, 30x optical/60x Clear Image zoom, Full HD 1080/60p with dual record, Optical SteadyShot® image stabilization with 3-way active mode, up to 10fps, full manual and dedicated EV control dial, built-in Wi-Fi.
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    Cybershot HX90V


    Take a better look at all you aim for, with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
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    Cybershot HX400V


    Closeness is nothing without clarity. Enjoy 50x optical zooming, silky-smooth Full HD video and razor-sharp, 20.4MP pics—perfect for sporting events and all your adventures. Looking to capture the mood of a shot without the harshness of a flash? Low-light environments (think candlelight and campfire) maintain their warmth thanks to the sensitive Exmor® R CMOS sensor.
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    Cybershot QX100


    The world's first pro-grade lens and sensor combo that clips to your smartphone. Now you can shoot breathtaking, DSLR-quality pics and instantly share them online for more "likes" than ever. It's never been easier or more convenient to capture and share special moments in the beautiful quality they deserve.
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    Cybershot RX100

    $499.99 $449.99

    The Sony Cyber-shot RX100 features a massive 1" sensor with 20 Megapixels and large-aperture F1.8 lens with integrated control ring for intuitive access to settings. Combined with supreme ISO sensitivity, you'll enjoy richly-detailed results with remarkably low noise even in challenging lighting conditions.
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    Cybershot RX100 M2

    $649.99 $599.99

    When beautiful scenery inspires the artist within, capture every exquisite detail with the compact Cyber-shot® RX100 II. You'll enjoy extraordinary light sensitivity, breathtaking image quality and beautiful background defocusing thanks to a newly developed 1.0-inch back-illuminated CMOS sensor and f/1.8 lens.
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    Cybershot RX100 M3


    Absolutely stunning picture quality, compact enough to take anywhere. Now your photos maintain soft background defocus even when zoomed in with the improved f1.8-2.8 24-70mm Zeiss® lens. There's even a pop-up electronic viewfinder for eye-level framing and a 180ー tilt screen for 20.1MP selfies. Lastly, the ultra-fast BIONZ X processor adds speed and accuracy for stills as well as beautiful HD video.
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    Cybershot RX100 M4


    Inside the compact RX100 IV is the world’s first memory-attached 1.0-type stacked CMOS sensor — a remarkable advance in image shooting possibilities. Use it to reveal the wonders of up to 40x super slow motion, super-high-speed 1/32000 sec. Anti-Distortion Shutter, and handy 4K movies. Now explore infinite imaging freedom beyond imagination. Catch what unfolds unseen before you. Once primarily on pro cams, extremely high-frame-rate (HFR) movie recording of up to 960fps produces super slow motion of momentary movements invisible to human eyes. This feature has various settings to suit active subjects, so you can make pro-style movies of a "hidden" universe of movement all around you.
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    Cybershot RX10


    Open your eyes. A bright, large-aperture zoom lens, a big, extra-sensitive image sensor and other brilliant features are ready to fire up your passion to create. Boasting a 20.2MP 1.0-inch Exmor R® CMOS sensor with back-illuminated technology and approximately 4x larger light-sensitive area, RX10 harnesses light and reduces image noise in ways other compact cameras can't match.
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    Cybershot RX1


    Introducing the Cyber-shot® DSC-RX1, the world's first fixed lens digital camera to sport a 35mm full-frame sensor. Perfectly pocketable, you can easily take it wherever you roam to capture gorgeous, high-quality 24.3-megapixel photos and Full HD video. Complete manual control puts the power to fulfill your creative vision in the palm of your hand, while the big, bright f/2.0 Carl Zeiss Sonnar T* lens delivers beautifully defocused backgrounds and macro capabilities.
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    Cybershot RX1R


    The DSC-RX1R is a special edition of the RX1 for photographers who want to take full advantage of the sensor's capabilities. The optical low-pass (anti-aliasing) filter has been removed from the RX1R, allowing the full resolution of the sensor to be achieved without compromise. This results in resolution and sharpness when image details matter.
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    Alpha a3000


    Take professional-looking 20-megapixel photos effortlessly with the a3000 interchangeable lens camera. Unlock your artsy side the easy way and shoot stunning, frame-worthy images and HD video with small-camera simplicity. Best of all, can't-miss moments and fast-action shots are captured with DSLR quality and speed—all in a lightweight camera you'll want to take everywhere.
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    Alpha a5100

    $549.99 $449.99

    Snap into focus with ultra-fast 0.07 second AF (Auto Focus) speed and never miss the moment. The α5100 also realizes up to 6fps continuous shooting with AF tracking by making the most of the wide-area 179-point phase-detection AF sensor. Even when dealing with a moving subject the α5100’s superb moving-subject tracking performance ensures you get the shot during still or video capture.
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    Alpha a6000

    $659.99 $549.99

    The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market.
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    Alpha a58

    $599.99 $499.99

    The Sony Alpha a58 SLT-A58K camera combines innovative technologies with user-friendly features for intuitive handling and impressive quality. The 20.1-megapixel Exmor HD APS sensor delivers richly-detailed images with a truly professional look. Combined with Sony CMOS technology, the a58 achieves high resolution and excellent low-light performance with reduced noise. Thanks to award-winning Translucent Mirror Technology, you'll be able to shoot and focus simultaneously for ultimate speed and precision.
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    Alpha a65


    24.3MP, Translucent Mirror Technology™, 10fps, OLED electronic viewfinder, Full HD Movie with AVCHD™, Live View with Phase Detection, 15-point auto focus.
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    Alpha a77


    24.3MP, Translucent Mirror Technology™, 12fps, OLED electronic viewfinder, Full HD Movie with AVCHD™, Live View with Phase Detection, 19-point auto focus
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    Alpha a7

    $1699.99 $1299.99

    No other full frame, interchangeable-lens camera is this light or this portable. 24.3MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.
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    Alpha a7R

    $2299.99 $1899.99

    No other full frame, interchangeable-lens camera is this light or this portable. 36.4MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.
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    Alpha a7S


    Presenting the α7S, the world’s smallest full frame interchangeable lens camera. Images and video come alive with a breakthrough 15.3 stops of dynamic range. ISO sensitivity up to 409,600 reveals astonishing detail and color even in the dead of night. Video excels with Full Pixel Readout, a 4K-optimized sensor and uncompressed 4K output via HDMI.
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    Alpha A7 Mark II


    Reduce blur caused by camera shake from five different directions—vertical, horizontal, pitch, yaw and roll—as opposed to only two in previous systems. The 5-axis image stabilizing system excels during video recording and even compensates for blur caused by the photographer walking or running. It’s a true marvel of engineering. With image stabilization built it into the body of the camera itself, mounted lenses—even A-mount or non-Sony lenses using an adaptor 2—can utilize the 5-axis image stabilization for both still images and video.
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    Alpha a99

    $2799.99 $1999.99

    Sony's new flagship Alpha a99 interchangeable lens camera fully leverages the potential of Translucent Mirror Technology™, the 35mm full-frame format and Sony's professional broadcasting technology. Take a major leap forward in quality, performance and handling ease. Meet the future of Sony Alpha.
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    Handycam CX240

    $229.99 $199.99

    Make it memorable with Sony Full HD/60p quality. Capture amazing footage in low light, get close to the action with a 27x zoom, wide-angle Carl Zeiss® lens and say goodbye to shake with SteadyShot™ image stabilization. It's the perfect starter camera.
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    Handycam CX290


    1920 x 1080 Full HD 60p video, 8.9MP stills, Exmor® R CMOS sensor, 27x optical / 50x Extended zoom, Optical SteadyShot™, 8GB flash memory (up to 3 hrs. 10 min. recording in HD LP mode), 2.7" LCD
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    Sony Lenses


    We carry all Sony A-mount (Alpha) and E-mount (NEX) lenses. Promo pricing available. See store for details. Promo priving available. See store for details.

If you have any questions or need help ordering by mail, please contact us at (415) 392-1100.

Reflex cameras priced as body only unless otherwise indicated. In store pricing may vary. All pricing subject to stock on hand and manager approval.