
For over 45 years Discount Camera has proudly been offering Bay Area residents and visitors from around the world the largest selection of new and used gear. As an authorized dealer for all major brands of photographic, digital and video equipment, we hope that we can assist you in finding your specific needs. When in San Francisco, please stop by our retail store and let our friendly and knowledgeable sales staff show you our wide selection of new and used photographic equipment.
The all-new Sony Alpha NEX-5 is the world's smallest APS-C interchangeable lens digital still camera. The performance of a DSLR, in about half the size and weight. Enjoy a 14.2 megapixels APS-C sensor, Full HD 1080/60i movies, stunning low-light pictures, continuous shooting up to 7 fps, incredible panorama shots, tilting 3.0-inch TrueBlack LCD.
Packed with innovative features to get the best shot, the rugged Sony α850 DSLR camera features a 35mm full frame 24.6 megapixel Exmor CMOS image sensor that provides a larger capture area, improved wide angle performance, and tighter depth of field control. Also incorporates SteadyShot INSIDE in-camera image stabilizer, Dual BIONZ imaging processors for continuous shooting at up to 3 fps, an ultra-bright glass pentaprism viewfinder, and a 3.0" Xtra Fine LCD display and HDMI output.
Shoot outside the box with the Olympus EVOLT E-620, the world’s smallest and lightest image-stabilized digital SLR. The DSLR that puts creative freedom in the palm of your hands. Six creative in-camera art filters, Multiple Exposure shooting and a swivel Live View 2.7” HyperCrystal III LCD offer artistic freedom and endless creative possibilities. The 12.3-megapixel Live MOS sensor, Image Stabilization and TruePic III processor provide exceptional picture quality.
The new Olympus E-P2 is the world's smallest 12.3-megapixel interchangeable lens system with In-body Image Stabilization. It blends the high-quality still images like that of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity inside an ultra-portable body. Along with several new features, and eight in-camera Art Filters that can be applied to still images and HD videos, the result is mighty powerful and creative.
With the new EOS 60D DSLR, Canon gives the photo enthusiast a powerful tool fostering creativity, with better image quality, more advanced features and automatic and in-camera technologies for ease-of-use. It features an improved APS-C sized 18.0 Megapixel CMOS sensor for tremendous images, a new DIGIC 4 Image Processor for finer detail and excellent color reproduction, and improved ISO capabilities from 100 - 6400 (expandable to 12800) for uncompromised shooting even in the dimmest situations. The new Multi-control Dial enables users to conveniently operate menus and enter settings with a simple touch.
High Performance for High Expectation.
The new Canon EOS 5D Mark II has a stunning 21.1-megapixel full-frame CMOS sensor with DIGIC 4 Image Processor, a vast ISO Range of 100-6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral Illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9 AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0-inch Clear View LCD.
Packed with innovative features to get the best shot, the rugged Sony α850 DSLR camera features a 35mm full frame 24.6 megapixel Exmor CMOS image sensor that provides a larger capture area, improved wide angle performance, and tighter depth of field control. Also incorporates SteadyShot INSIDE in-camera image stabilizer, Dual BIONZ imaging processors for continuous shooting at up to 3 fps, an ultra-bright glass pentaprism viewfinder, and a 3.0" Xtra Fine LCD display and HDMI output.
Shoot outside the box with the Olympus EVOLT E-620, the world’s smallest and lightest image-stabilized digital SLR. The DSLR that puts creative freedom in the palm of your hands. Six creative in-camera art filters, Multiple Exposure shooting and a swivel Live View 2.7” HyperCrystal III LCD offer artistic freedom and endless creative possibilities. The 12.3-megapixel Live MOS sensor, Image Stabilization and TruePic III processor provide exceptional picture quality.
The new Olympus E-P2 is the world's smallest 12.3-megapixel interchangeable lens system with In-body Image Stabilization. It blends the high-quality still images like that of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity inside an ultra-portable body. Along with several new features, and eight in-camera Art Filters that can be applied to still images and HD videos, the result is mighty powerful and creative.

High Performance for High Expectation.
The new Canon EOS 5D Mark II has a stunning 21.1-megapixel full-frame CMOS sensor with DIGIC 4 Image Processor, a vast ISO Range of 100-6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral Illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9 AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0-inch Clear View LCD.
The Canon EOS Rebel T2i brings professional EOS features into an easy to use, lightweight digital SLR. Featuring a class-leading 18.0 Megapixel CMOS Image Sensor and increased light sensitivity for low light photography, the EOS Rebel T2i also has an advanced HD Movie mode for gorgeous Full HD movies. Able to capture up to 3.7 frames per second. Advanced Live View, a new wide-area screen, plus features like Canon's brilliant Auto Lighting Optimizer and Highlight Tone features ensure brilliant photos and movies, easily.
The Leica X1, made in Germany, is equipped with a CMOS sensor in APS-C format, similar to those used in semi-professional DSLR cameras. Together with an all-purpose Leica Elmarit 1:2.8/24 mm lens, the particularly large sensor for this class of camera offers outstanding picture quality that need not fear comparisons with professional cameras. In addition to its technical specifications and a broad spectrum of setting options ranging from manual operation to automatic functions, the Leica X1 is an ideal companion for quality-conscious and creative photographers.
Panasonic is proud to announce the long-awaited DMC-LX5 - a successor to the DMC-LX3, acclaimed worldwide especially by the photography enthusiasts. Since the birth of DMC-LX3, the new category is established in the compact camera market, which is called premium compact cameras that features high picture quality and creative descriptiveness. The new Panasonic DMC-LX5 is fully re-designed in the lens, the CCD and the image processing engine together with other improvements and upgrades.
With the FS300's Canon Exclusive features such as Canon 41x Advanced Zoom and our DIGIC DV II Image Processor, combined with a 680k CCD image sensor, Image Stabilization and a 2.7" Widescreen LCD and our new Quick Charge feature- you've got a Flash Memory camcorder that's hard to beat, very affordable and still unmistakably Canon.
Record HD MP4 video and 5MP images with the Sony MHS-CM1 Webbie HD™ camera. The ultra-compact and lightweight Webbie camera also features pre-installed PMB portable software that allows you to pre-select video and images in the camera and directly upload them to your compatible PC and many of your favorite internet sharing sites. Available in silver, orange, and eggplant.
New lower prices on Nikon Coolpix cameras and DSLRs! Nikon's digital SLR cameras-the D3x, D3s, D700, D300s, D7000, D90, D5100, and D3100 - a line-up that sets new standards for photographic excellence.
Power Made Simple.
For perfect photos, fast and simple, there's nothing better than Canon's new EOS Rebel XS. With powerful features including a 10.1-megapixel CMOS Sensor, Canon's DIGIC III processor, fast shooting and more, it's a digital powerhouse. With simple, easy-to-use controls, a compact design, a 2.5-inch LCD monitor, and Live View Function, it's a beginner's dream come true.
The Leica X1, made in Germany, is equipped with a CMOS sensor in APS-C format, similar to those used in semi-professional DSLR cameras. Together with an all-purpose Leica Elmarit 1:2.8/24 mm lens, the particularly large sensor for this class of camera offers outstanding picture quality that need not fear comparisons with professional cameras. In addition to its technical specifications and a broad spectrum of setting options ranging from manual operation to automatic functions, the Leica X1 is an ideal companion for quality-conscious and creative photographers.
Panasonic is proud to announce the long-awaited DMC-LX5 - a successor to the DMC-LX3, acclaimed worldwide especially by the photography enthusiasts. Since the birth of DMC-LX3, the new category is established in the compact camera market, which is called premium compact cameras that features high picture quality and creative descriptiveness. The new Panasonic DMC-LX5 is fully re-designed in the lens, the CCD and the image processing engine together with other improvements and upgrades.
With the FS300's Canon Exclusive features such as Canon 41x Advanced Zoom and our DIGIC DV II Image Processor, combined with a 680k CCD image sensor, Image Stabilization and a 2.7" Widescreen LCD and our new Quick Charge feature- you've got a Flash Memory camcorder that's hard to beat, very affordable and still unmistakably Canon.
Record HD MP4 video and 5MP images with the Sony MHS-CM1 Webbie HD™ camera. The ultra-compact and lightweight Webbie camera also features pre-installed PMB portable software that allows you to pre-select video and images in the camera and directly upload them to your compatible PC and many of your favorite internet sharing sites. Available in silver, orange, and eggplant.

Power Made Simple.
For perfect photos, fast and simple, there's nothing better than Canon's new EOS Rebel XS. With powerful features including a 10.1-megapixel CMOS Sensor, Canon's DIGIC III processor, fast shooting and more, it's a digital powerhouse. With simple, easy-to-use controls, a compact design, a 2.5-inch LCD monitor, and Live View Function, it's a beginner's dream come true.
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